Website builder vs. CMS

site builder vs cms

What to choose for your small business?

If you’re looking to build a website, you’ve probably considered using a content management system (CMS) or website builder. Both are capable of creating high-quality websites. Your chosen tool should be based on your website goals and company needs. 

A website builder may be your best option if you’re a small business owner. Website builders are designed to be user-friendly and typically don’t require any coding knowledge. This means you can create a website quickly and without any headaches. Plus, website builders usually have built-in features and templates, so you don’t have to worry about finding compatible plugins.

However, a CMS may be suitable if you want more control over your website’s design and functionality. Content management systems give you more flexibility and allow you to create custom designs. They’re also more scalable, so they can grow with your website. CMSs demand more technical knowledge than website builders, which may not be ideal for novices.

Ultimately, deciding which tool to use depends on your website needs. But with so many great choices available, you can’t go wrong either way.

Hence article Site Builder vs CMS will put you on the right track on choosing what platform suits your business best.

Site Builder vs CMS

site builder vs cms


Content Management System is a software that lets users create, edit, and publish web content without coding. These systems are often self-hosted, meaning they must be installed on your web server. This is more difficult than a website builder but provides more customization options. You should consider using a CMS if you have a small business website. These platforms typically have many capabilities, such as e-commerce support, social network integration, and responsive design templates. They’re generally more straightforward to use than typical website builders because they’re built for non-technical consumers.

Many different CMS platforms are available, each offering its features and customization options. However, CMS platforms share one common goal: making it easier for website owners to manage their content without technical expertise. A CMS platform is a better choice if you want software that lets you easily edit your site’s content.

Website builders

Website builders are website creation tools that allow for the building of websites without the need for extensive code editing. They are frequently utilized by small businesses and individuals with no prior web development knowledge and don’t require programming skills. Website builders are commonly confused with content management systems (CMS), but the two are not synonymous.

A website builder is a less complicated alternative to a CMS, which is especially important for beginners. These systems provide guidelines to speed up website construction. Website builders usually include ready-made DIY pieces and drag-and-drop capability, simplifying the website construction process for all users. This makes using these systems easier, intuitive, and convenient. No web programming skill is required, likely the most significant advantage of website builders.

One of the downsides is that you will be limited to the capabilities and tools provided by the website builder platform you select. Another disadvantage of using a template-based website builder is that your website may not be truly unique. Still, there are ways to get around this, such as employing a custom design or advanced customization features to make your site stand out.

Website builders are great for small businesses and people who don’t want to deal with web development.

Source: Squarespace

Website Builders vs CMS: Comparison

Both choices have distinct benefits and drawbacks, and selecting one over the other is determined by the objectives you want to achieve with your brand.

Site Builder vs CMS, let’s look at several factors and pros and cons each platform has.

Website Builder vs CMS: Pricing

If you’re looking to create a site for your small business, you may be wondering whether to use a CMS or website builder. Both have pros and cons, but the cost is a crucial factor to consider.

There are many website builders on the market that cater to small businesses. They promise an easy and affordable way to get a website up and to run with minimal maintenance. However, many small business owners don’t know website builders usually come with hidden costs. You must purchase a domain name and hosting plan to use most website builder platforms. Additionally, if you want to use any premium themes or plugins, you will need to pay for those. As a result, the cost of using a website builder can quickly add up. 

CMSs are usually free, so you can avoid these hidden costs. However, keep in mind that CMSs generally require more technical knowledge and time than website builders.

A CMS may be the better option for small businesses on a tight budget. However, a website builder is a way for those who want an easy-to-use platform with no hassle.

So, carefully weigh your options before deciding which platform is right for your small business. Consult a web designer or developer if you’re unsure which to choose.

Website Builder vs CMS: Functionality & Design

Building an interactive website is undoubtedly one of your top priorities if you own a small business. 

Users can choose from assorted free templates provided by site builders. They are straightforward, simple to add and modify, and guaranteed to integrate with the builder’s plugins. However, these visual editors are designed with the client in mind; they limit your coding capabilities for simplicity. And if you don’t like how a theme element looks, you can change it. Although increased customization comes at the cost of a steeper learning curve when using a website builder.

Whereas the user has complete control over their website with a CMS. The graphic components can be placed anywhere via coding. If you dislike the appearance of a particular element in a theme, you can modify it from the back end. A higher learning curve is required to use a CMS with greater customization

So, which choice should you choose?

It depends entirely on your requirements and tastes.

A site builder may be a fantastic alternative if you are just beginning to construct websites. But if you want broader control over the appearance and operation of your website, you should consider a CMS.

Website Builder vs CMS: For SEO

As anyone who has tried to promote a website knows, search engine optimization (SEO) is essential for getting good traffic levels. However, it can be challenging to achieve better SEO results, especially if you don’t have a lot of experience with website promotion. Fortunately, there are now many different content management systems (CMS) available that make it easy to optimize your website for search engines. These CMS platforms usually don’t provide standard SEO settings by default. Still, they do make it possible to integrate multiple SEO plugins that can contribute to better search engine optimization of your project. The choice of these plugins is pervasive and depends upon the CMS you plan to go for. However, with little effort, finding the right plugins to help you get the best possible SEO results for your website should be possible.


Website platforms for small businesses usually come with a set of integrated SEO tools and features provided. These tools may differ in their interface and complexity as well. This frequently depends on the website platform you work with. Some website platforms have basic SEO settings, which are enough to cover the fundamental website optimization needs. Others offer advanced SEO features.

Usually, these settings are in a separate section of the system dashboard. Complete the forms needed to increase your website’s search engine rankings. Standard SEO settings on website platforms usually cover only the basics, while others offer advanced SEO in a separate portion of the dashboard. You can simply fill out the required fields to enhance your website ranking in the search engines. Most website platforms that offer complex SEO features allow you to tweak things like sitemaps, titles, tags, and descriptions to improve your website’s visibility and traffic. However, suppose you’re not comfortable with working with code or don’t have the time to learn more about website optimization. In that instance, use a platform that simplifies website management.


When deciding whether to go for a site builder vs CMS, it’s essential to consider the goals of your business. A website builder is an excellent choice for new companies because it’s simple and easy to use. However, you’ll be limited in terms of future scalability and site features.

On the other hand, a CMS allows you to scale better in the future and add new features as needed. Many CMS platforms also include powerful SEO functionality, making optimizing your website and content more accessible. Finally, your specific demands and goals will define the suitable choice for your company.